Self publishing is getting big, and with eBooks it's becoming more affordable for people to get themselves out there and let the readers be the gatekeepers. But if you self-publish, please make sure you do your best to make sure what you're putting out there is actually good.
There is a graduate from my college who has published two "books." There are samples available on Barnes and Noble and you can buy it there or on Amazon. He also sends out messages through the graduate network when these books are released. I read the sample of the first book and was not inspired to buy. Out of morbid curiosity, I checked out the second book. In it was a scene where he described a neighbor with two big, tough dogs. He even named the breed. I had to read the breed name twice to make sure I wasn't seeing things. What kind of dog was it, you ask?
Read that. Sadly I am not kidding. And he used this spelling twice. Even on blogger there is a dashed red underline beneath that word, telling me something is not quite right. If you Google that word, the correct spelling will come up. If he used a word processor, I'm betting it would not have made it through spellcheck. This is basic stuff, no need for a fancy pants editor to catch it. He could have gotten someone to read it, or you know, ran it through spellcheck.